HOSPITALITY
3.0 LAB

A multi-disciplinary forum and research laboratory

in collaboration with the NYU School of Professional Studies

Working Group

A collaborative working group that explores sustainable and impactful forms of tourism and hospitality which take full advantage of new technologies such as AI, VR/AR, web3, and spatial computing.

Symposium

The Hospitality 3.0 Symposium focused on redefining hospitality globally by addressing ecological, social, and cultural challenges through a new understanding of hospitality across sectors such as travel, education, entertainment, wellness, workplace, and retail.

Office Hours

A collaborative space for addressing ecological, social, and cultural challenges within any business or initiative, aimed at developing strategies that resonate with local and global communities and engage the next generation of socially conscious consumers.

HOSPITALITY 3.0 FRAMEWORK

The Hospitality 3.0 framework emphasizes the balance between technological advancement and nurturing environments that foster community, belonging, and growth, to address contemporary challenges such as ecological, societal, and cultural crises stemming from the rapid adoption of new technologies. This exploration is anchored in four foundational pillars: universality, sustainability, fluidity, and kineticism.

  • Hospitality 3.0 advocates for decentralization and radical diversity, aiming to rectify the negative impacts of human technologies and colonization by promoting digital tools and decentralized platforms that include previously excluded populations, facilitating a cultural decolonization and emphasizing a guest-host continuum that underscores our obligations to the planet and its diverse ecosystems.

  • Hospitality 3.0 transcends traditional environmental conservation by fostering a hospitality that nurtures life, regenerates societies, and celebrates cultural diversity, drawing inspiration from both cutting-edge scientific advancements and ancient indigenous wisdom to achieve a harmonious integration with nature and promote sustainable practices.

  • Hospitality 3.0 emphasizes the importance of fluidity in adapting to diverse sectors and communities, promoting a responsive approach to problem-solving and strategic thinking that integrates hospitality concepts with technological advancements to foster meaningful connections and redirect resources towards regenerative forces. Hospitality has always been about building empathy and caring for the individual. More than ever, our use of technology must be softer, kinder, more respectful of diversity and uniqueness. More fluid.

  • Hospitality 3.0 embraces the necessity of being present for being transported, acknowledging the integration of virtual and physical realms and highlighting the interconnectedness of our emotions and minds with our bodies. Hospitality is a fire which moves, illuminates, transforms, brings warmth, gathers, holds space for exchange. It is kinetic, always in motion.