Hospitality 3.0
Working Group — Fall 2023
in collaboration with the NYU School of Professional Studies
Fall 2023 by the numbers:
15
industry leaders
7
sessions
248
participants
Fall 2023 / Spring 2024
The Human Interface
The NYU School of Professional Studies and the META Foundation launch a collaborative working group that explores sustainable and impactful forms of tourism and hospitality which take full advantage of new technologies such as AI, VR/AR, web3, and spatial computing.
We seek to define the parameters of Hospitality 3.0 through an exploration of the following questions:
What is Hospitality 3.0?
Where and how can Hospitality 3.0 create more impactful, meaningful, sustainable and accessible forms of engagement with places and people?
How can communities leverage Hospitality 3.0 to reduce the harms and uncertainties of tourism and travel while developing new revenue streams?
Who are the stakeholders in the new decentralized ecosystem shaping Hospitality 3.0?
Focus Areas
The primary objective of this working group is to develop a comprehensive framework of Hospitality 3.0 and identify theoretical and practical applications in cultural heritage, experiential travel, community building, and virtual travel. The working group will bring together a wide range of technology, tourism and hospitality stakeholders to develop the conceptual and practical frameworks that will establish an industry standard for Hospitality 3.0.
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Analyze how interactive elements in virtual experiences enhance user engagement and emulate the spontaneity of travel encounters. We will examine current 3.0 technology to understand its limitations and potentials in creating inclusive, virtual spaces of hospitality.
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Explore the dynamics of community involvement and social interactions in virtual settings to replicate the sense of cultural exchange and camaraderie found in travel. We will explore the possibilities of co-creating profit sharing mechanisms to ensure equitable distribution of financial benefit.
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Investigate ways to create virtual experiences that leave a lasting impact, such as promoting awareness of cultural heritage and fostering sustainable practices. How can Hospitality 3.0 structure new forms of engagement and exchange?
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Examine the role of decentralized management and blockchain technology in creating transparent and inclusive virtual travel platforms. Design and production will involve an exploration of the practical obstacles to developing Hospitality 3.0 platforms, including coding, infrastructure development, and accessibility.
Featured participants
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Luis Nicolás Barrios Medina-Montoya
Regional Manager, Innovation, Education and Investments Department. UNWTO Regional Office, Riyadh
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Vera Chien
Executive Director of Global Corporate Strategy & Insights, Warner Bros. Discovery
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Mark Cuschieri
Head of Global Travel Management at UBS
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Roberto Hernandez
Global Metaverse Leader and Customer Strategy & Experience Leader, PwC US
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Christian Vanizette
Founder of chilli.club and Obama Foundation scholar at Columbia University
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Evelyn Mora
Founder of Helsinki Fashion Week and Digital Village
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Suzanne Neufang
CEO at Global Business Travel Association
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Monisha Raja
Founder and Creative Director at LOVE IS MIGHTY
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Roger Rohatgi
VP, Global Head of Design, BP
