Out now — Hospitality 3.0 Framework

In our quest to redefine hospitality for the modern era, we are proud to present the Hospitality 3.0 Framework, developed following a series of working group sessions, hosted by NYU SPS over the last year. It outlines a transformative approach that integrates hospitality with digital transformation to address pressing global challenges such as:

— The ecological crisis brought on by mass production, mass consumption, mass travel;

— The mental health crisis exacerbated by pervasive media and inhospitable social environments;

— The cultural crisis brought on by corporate colonialism and centralized digital platforms. 

Hospitality 3.0 emerges in a transformational moment, where technology is decoupling our activities and social life from physical space. By merging ancestral knowledge with modern technologies and embracing a fluid and adaptive mindset, Hospitality 3.0 aims to cultivate meaningful connections and encourage personal growth across various sectors including travel, entertainment, education, wellness, workplace dynamics, and retail experiences. This transformation marks a new era of hospitality-driven interactions and engagement in both physical and virtual environments. 

As we tackle the challenges that face us — as individuals, businesses, industries, or governments — we anchor this exploration in four foundational pillars: 

• Universal: Embracing every life form within a guest-host continuum.

• Integrated: Integrating hospitality into natural, social, and cultural systems.

• Fluid: Adapting hospitality practices to evolving technologies and societal dynamics.

• Kinetic: Embracing friction and discovery in hospitality experiences.

The Hospitality 3.0 Framework closes by outlining five paths to starting this transformation, applicable to any industry.