Pascal Frey

Co-founder & Operating Officer

In my decade-long journey in Business Development, and Innovation, I have been passionate about crafting business models, particularly in the realm of hospitality and technology. My work has always been about more than just creating spaces—it's about building ecosystems that enhance human connections and community engagement, blending property development with immersive experiences.

My professional path has been marked by versatility, working in both corporate settings and startups, which has given me a unique perspective on adapting strategies to diverse organizational needs. This experience has been global in scale, with projects spanning over 20 countries, allowing me to understand and integrate various cultural and market dynamics into my work. In these roles, I have successfully led teams and projects that redefined lifestyle brands, focusing on sustainability, innovation, and technological advancement.

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